Sign up with your email to get occasional but awesome exclusive VM content right to your inbox.
We don't send junk, just the good stuff.


Award-winning retail creative visual merchandising company Lucky Fox is known for some of the most show-stopping displays in the world. From Nike to Harrods to Samsung, their client list reads like a who’s who of retail, and it’s easy to see why they have a reputation for excellence. We asked the Lucky Fox team to share some of their favorite displays and the stories behind them.


Asprey – Bond Street & Madison Avenue Winter 2016

Lucky Fox were approached by Asprey to install the new windows in their Bond Street, UK and Madison Avenue, US stores, having previously worked with the iconic luxury brand on their successful 2015 Christmas scheme.

The theme of the windows was Asprey’s recent brand campaign ‘the Journey’, which was embodied by a short promotional film shot by Ali Walker. Taking inspiration from the whimsical film, which follows a journey through the English countryside on a steam train, Lucky Fox installed display feature elements such as stills of the train, as well as the bridges and scenery it passes through.

Lucky Fox installed flat screen TVs to show the complete film, and brought it to life with vintage-inspired travel bags and suitcases displayed on a series of acrylic plinths and shelves, alongside other items of nostalgia such as chess and backgammon boards.



Levi’s® – Customization

For Lucky Fox’s most recent project with Levi’s, the visual merchandising company were asked to build and install a pop up Tailor Shop space in the Denim Studio of London’s high end department store, Selfridges.

Working on an installation inside a department store allowed the team to push the creative boundaries both of the store and the brand in that environment, says Jason Traves, Chief Creative Officer at Lucky Fox.

Featuring chunky plywood work benches, shelves and cork board display cases, the pop up space had a work shop feel, where customers could consult with the in house tailors and customise their Levi’s jeans and jackets with patches, rips and trims.



CIFF – North Wind, with Harvey Nichols

CIFF (Copenhagen International Fashion Fair) approached Lucky Fox to build and install a pop up space to showcase North Wind, their exclusive collaboration with Harvey Nichols.

Lucky Fox created a series of bespoke raw timber hanging rails and acrylic concrete-effect plinths, to show off the collection that embodies CIFF’s vision of the modern Scandinavian male. Attention was directed by a large LED-illuminated arch in the same concrete-effect vinyl and a focus area of raised plywood flooring.

The project also included two presentation boards depicting further information about the CIFF brand and North Wind collection.



The White Company – White Label

To promote a new product range for luxury brand, The White Company, Lucky Fox produced hundreds of beautifully hand-finished maple veneer boards, and sent out nearly 2000 meters of natural rope to their 46 UK stores.

Working closely with the Visual Merchandising Team to get the finishing details just right, Lucky Fox created ombre, white washed, striped and spot effect panels, to compliment the natural wood finish.

Lucky Fox ensured that the elements from the scheme could be adapted to suit topstore and allstore allocations.

A co-ordinating scheme was also rolled out to their sister company, The Little White Company stores. Some of the panels featured fun CNC’d cut out details to highlight small products and accessories.



Kurt Geiger – Press Day Installation

Lucky Fox were called upon by Kurt Geiger to create this super fun fixture installation for a London press day.

The Lucky Fox team create engaging brand events for numerous iconic retailers, from international denim brands to luxury perfumers.



About Lucky Fox

Lucky Fox are an award-winning retail creative visual merchandising company. They design, produce and install window displays, instore creative and events, and consult for retail brands to engage today’s consumer. They work with many leading international brands and retailers including Levi’s®, Gap, Nike, Harvey Nichols, Ralph Lauren, Samsung and Stella McCartney. Learn more at