Irene Laschi’s floral illustrations featured in Printemps’ recent “La Fête du Printemps” windows have been stopping passersby in their tracks, and it’s easy to see why. Irene explains her process and how the project came together.
“I’m Irene Laschi, an Italian illustrator specialized in botanical illustrations for advertising. Printemps asked me to draw unique background illustrations for the 12 windows of their main store in Boulevard Haussmann, Paris, for La Fête du Printemps.”
“The starting point was a reinterpretation of a herbarium: 12 floral subjects of 12 different colors, to create 12 panoramic backgrounds for the windows.”
“The first step was choosing the flowers. I made a couple of proposals, considering not only the flowers’ colors, but also their shape and their leaves, to avoid repetitions and to create a rhythm throughout the windows.”
“I discussed my ideas with Printemps’ Creative Director and the Chief of the Project, and together we decided on the best solution.”
“The second step consisted of sketching the different compositions, considering the specific size of each window and the fact that each illustration would have to cover three sides of the window.”
“Once approved, I started drawing them at the proper scale, using traditional artistic media on paper – each original drawing is more or less 50 x 15cm.”
“I worked with airbrush and liquid acrylics, as I usually do: they’re the perfect media to create soft shades and vivid colors, and have a realistic-yet-graphic effect.”
“I then scanned and delivered the digital images, and Printemps printed them and curated the window design and installation.”
Irene Laschi is a freelance illustrator specializing in scientific illustrations. After graduating from the Prehistoric Archaeology program at University of Siena in 2006, she collaborated with International School of Comics and illustration’s studios in Florence on historical and naturalistic projects from 2007-2012, doing work commissioned by museums and publishing houses all over the world.
Since 2012 she has worked for Aboca, specializing in botanical and medical illustration for advertising. During the last three years she has worked on illustrations for RHS Chelsea Flower Show and Hampton Court Show, museums, advertising campaigns and packaging projects (Tante Fanny, Levissima, Stranger&Stranger, Bramley&Gage, Fruttagel, Little Veggie Patch co., etc.) and magazines (Panorama, Citizen K, etc.) across Europe, USA, Canada, Australia.
Keep up with Irene on Instagram @irenelaschi.